A Corpus-assisted Multimodal Analysis to Policy Addresses of Macao SAR Government

作者：Michelle Lam Sut I

ISBN : 978-981-99-1194-3 （精装版）

出版时间：2023年新书

出版社：Springer

Lam Sut I Michelle is a resident fellow at University of Macau. Previously, she taught English and translation at City University of Macau, Macau Polytechnic Institute and University of Macau. Dr. Lam Sut I has published book chapters in Routledge and Springer and papers on academic journals related to translation studies, linguistics and Macau studies. Her current research interests include discourse analysis, multimodal analysis and corpus-based analysis to translation studies. 

1. Introduction

   Pages 1-15

• Michelle Lam Sut I

• Michelle Lam Sut I

• Michelle Lam Sut I

• Michelle Lam Sut I

• Michelle Lam Sut I

• Pictorial Framing in Moral Politics：A Corpus-Based Experimental Study

• 作者：Ahmed Abdel-Raheem

• ISBN : 978-1-138-35176-9 

• 出版时间：2019年

• 出版社：Routledge

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  关键词:多模态话语分析，认知语言学，语料库话语分析

  
  

  
  

• 购买本书：平装版540元（本文价格涵盖书费、国际物流、关税、报关费用、税票等一揽子在内）国际物流9-12周左右，支持对公转账，开具电子发票，下单3个工作日内开电子发票

  
  
  
  

  内容简介

  This book seeks to extend research on framing beyond linguistic and cognitive perspectives by examining framing in visual and multimodal texts and their impact on moral cognition and attitudes. Drawing on perspectives from frame semantics, blending theory, relevance theory, and pragmatics, the volume establishes a model of "pictorial framing", arguing that subtle alterations in the visual presentation of issues around judgment and choice in such texts impact perception, and applies this framework to a range of case studies from Egyptian, British, and American cartoons and illustrations. The book demonstrates the affordances of applying this framework in enhancing our understanding of both the nature of word-image relations and issues of representation in the op-ed genre, but also in other forms of media more generally. The volume will be of particular interest to students and scholars in multimodality, critical discourse analysis, cognitive linguistics, social psychology, and communication studies. From a cognitive science perspective, all thought is physical, with mostly unconscious mental structures characterised by neural circuitry in the brain. Fillmore (1982 ) suggests that frames are the most commonplace mental structures, and Lakoff ( 1993 ) demonstrates how a large number of mental structures are metaphorical, mapping from one frame to another (see also Lakoff & Johnson, 1980). All forms of communication—whether language, images, cartoons, or gestures—may be seen to work via the activation of such frames. The more a mental structure is activated, the stronger the neural circuitry that comprises it will become. Worldviews can thus be viewed as long-term systems of conceptual frames and metaphors in the brain. People can only make sense of ideas that fi t their fi xed systems of frames and metaphors. Many people have access to more than one worldview. If one view is activated more than another, the one most activated will become increasingly strong and the others increasingly weak. The use of language and cartoons in the media can have a strong effect on which worldviews are strengthened in members of the public. The study of frame semantics, thus, evolves into investigating the answers to six research questions ( Lakoff, 2014 , para. 11; Wehling, 2018 ): 1. Which frames do people use in conceptualising their experience? 2. What elements (also called semantic roles) and scenarios defi ne each frame? 3. What words (etc.) are defi ned by which frames? 4. What is the grammar associated with the frame elements (FEs)? 5. How are frames related to one another? 6. What effects can frames exert on people’s political cognition?
  

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  作者者简介

• Ahmed Abdel-Raheem is Assistant Professor at the Department of English Studies at Maria Curie-Skłodowska University in Lublin, Poland. He is founder and co-editor of the John Benjamins journal Moral Cognition and Communication. He has published internationally in a number of journals, such as Discourse and Society, Multimodal Communication, Information Design Journal, Metaphor and the Social World, Visual Communication Quarterly, Pragmatics and Cognition, Cognitive Linguistic Studies, and Sciences de la Société

本书目录

新书预告

ISBN 9780367672911| 官网书价 129英镑（不计入国际物流关税等费用）语言学通讯特惠一口价：1350元

作者：冯德正

出版时间：2023年4月新书

出版社：Routledge

1. Introduction 

2. Theoretical Foundation and Analytical Frameworks 

3. Multimodal Metaphor and the Communication of the Chinese Dream 

4. Multimodal Evaluation and the Promotion of China’s National Image 

5. Fashion, Lifestyle, and Clothes Branding in E-commerce 

6. Marketization and University Re-branding on TikTok 

7. Tradition, Modernity, and the Multimodal Construction of Chinese Masculinity in a Reality Dating Show 

8. Wanghong Girls’ Performance of Femininity in Livestreaming 

9. Concluding Remarks

本书为英语原版书，我们把各章节目录中文翻译如下：

第1章. 引言

第2章. 理论基础与分析框架

第3章. 多模态隐喻与中国梦的传播

第4章. 多模态评价与中国国家形象建构

第5章. 时尚品位、生活方式与电商网站的服饰广告

第6章. 市场化与大学在抖音上的品牌建构

第7章. 传统与现代之间的中国理想男性

第8章. 网络直播中网红身份的多模态建构

第9章. 结语

近期学术研修：